River Travel Media created a comprehensive marketing strategy for Visit New Richmond to enhance its online presence and tourism engagement. The team developed a new website (visitnewrichmondwi.org) to serve as a central hub for visitors.

Through 2025, services will include photography and visual content to showcase the city, social media management for platforms like YouTube Reels, and sweepstakes and promotions to drive engagement. Ad design and press releases will be created to amplify visibility, while Google Ads and ad buys will be strategically managed. The team will also administer the grant program’s advertising efforts, place digital billboards, and run podcast and streaming ads. Additional efforts will include Travel Wisconsin’s special offers email, website maintenance, analytics, and digital marketing to maximize Visit New Richmond’s reach and impact.