West Coast of Wisconsin: Escape, Relax, and Experience Lake Pepin – “Sunset Capital of Wisconsin”
Visitors are invited to “Share Your Sunset Moment” on social media as a celebration of being in the Sunset Capital of Wisconsin.
West Coast of Wisconsin (April 2025): Discover the West Coast of Wisconsin, where the charming villages of Bay City, Maiden Rock, Stockholm, Pepin, and Nelson invite you to slow down and soak in the special moments.
Nestled along Lake Pepin and the Wisconsin Great River Road, this region is a haven for those seeking tactile, experiential adventures.
Wander through artisan shops, savor farm-to-table flavors, and embrace the beauty of the Sunset Capital of Wisconsin. Whether you’re sipping wine on a riverside patio, kayaking at sunrise, or enjoying a scenic drive, every moment here is an invitation to escape, relax, and reconnect with the simple joys of life.
This year in celebration of the West Coast of Wisconsin’s gorgeous sunsets, visitors are invited to “Share Your Sunset Moment” on social media as a celebration of being in the Sunset Capital of Wisconsin.
How to Enter the “Sunset Capital of Wisconsin” Photo Contest
Duration: Now – August 31, 2025
📸 Snap & Share – Snap a stunning sunset along Lake Pepin or nearby. Have a favorite photo from a past visit? Share that too! 🌅✨
📲 Post & Tag – Share your photo on Instagram or Facebook with #SunsetCapitalWI and tag @TheWestCoastofWisconsin. 🧡📍
🏆 Win & Shine – Quarterly winners will be featured on social media and receive gift cards to local businesses! 🎁🌟
Top Sunset Viewing Spots:
Bay City –Enjoy a sunset from a James Beard nominated bistro patio.
Stockholm –Riverside picnic with a golden-hour view.
Maiden Rock Bluff – Hike to stunning panoramic views.
Pepin – Kayak on Lake Pepin at sunset.
Nelson – Farm fields glowing in the evening light.
Lake Pepin’s sunsets create unforgettable moments, whether hiking, dining, or driving along Wisconsin’s Great River Road.
Bonus: Enter a vacation sweepstakes at The West Coast of Wisconsin.
About The West Coast of Wisconsin Villages
The Great River Road along Lake Pepin has been known for its scenic drives, soaring bluffs, and quaint villages. The stretch from Bay City to Nelson is lovingly referred to as “The West Coast of Wisconsin,” with its majestic vistas and charming, almost maritime feel of its villages. There have long been well-known attractions and dining stops along the beautiful roadway, as well as locally owned stores and unique shopping.
Bay City, WI
Located on a northern bay of beautiful Lake Pepin, Bay City enjoys scenic views of the Mississippi River bluffs and ample opportunities to experience the lake.
https://www.thewestcoastofwisconsin.com/bay-city.
Maiden Rock, WI
The town of Maiden Rock, WI, lies at the confluence of the Rush River and the Mississippi and is full of river town charm, scenic beauty, and rich history.
https://www.thewestcoastofwisconsin.com/maiden-rock.
Stockholm, WI
Stockholm, WI, is steeped in its Swedish roots and you will discover a small village with a big culture. Stockholm is a cozy hub for arts, culture, and people on the Great River Road.
https://www.thewestcoastofwisconsin.com/stockholm.
Pepin, WI
Whatever draws you to the West Coast of Wisconsin, Pepin is your home base for eating, sleeping, and repeating during your getaway.
https://www.thewestcoastofwisconsin.com/pepin
Nelson, WI
The area features an abundance of wildlife and nearly every bird species that makes its home in Wisconsin can be found in the bottoms
https://www.thewestcoastofwisconsin.com/nelson.
Located on the shores of Lake Pepin and on the Wisconsin Great River Road, a National Scenic Byway and All American Road, the West Coast of Wisconsin is one of Nature’s great works of art!
Media Contact
Alan Nugent
WCOW Committee Member
715-442-5505
[email protected]