Wisconsin Great River Road
River Travel Media spearheaded the comprehensive marketing initiative titled “Welcome Back to Wisconsin’s Great River Road,” encompassing the creation of design collateral, social media management, content generation, digital advertising, sweepstakes, e-newsletters, email database development, video production, PR activities, and website maintenance.
“Welcome Back to Wisconsin’s Great River Road – On The Road Again” Kicks Off Summer 2022!
The multifaceted campaign was created to ramp up road trips and overnight stays on the Wisconsin portion of the Great River Road. The camp…
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