Forward La Crosse
River Travel Media created videos, a website, branding, and a logo for “Forward La Crosse” an initiative to gather public input on city services. Forward La Crosse was created as a platform through which the City of La Crosse Planning Department could promote and gain public participation in the City of La Crosse plans. The planning committee wished to focus on inclusivity, the urban and natural aspects of La Crosse, and momentum towards the future. A logo and brand were created through the meeting process that highlighted these aspects.
So far, the City’s 20-Year Comprehensive Plan and the Bicycle/Pedestrian Plan have used the Forward La Crosse brand, website, newsletters, and social media platforms. This campaign also included a promotional marketing plan, advertising buys, digital marketing, social media posting, videography, newsletters, creative content, and analytics.
Forward La Crosse Will Host An Open House On Tuesday, March 26, To Gather Further Public Input On Its Bicycle And Pedestrian Master Plan
The City of La Crosse’s Forward La Crosse is hosting an Open House on Tuesday, March 26 from 4:00-7:00 pm at the South Side Neighbor…
Survey Added to The City of La Crosse’s Bicycle and Pedestrian Master Plan
The survey hopes to identify prioritized destinations, identify barriers to increasing pedestrian and cyclist participation, inquire…
🚲 🚸 The City of La Crosse’s Forward La Crosse Opens Online Input Map for Bicycle and Pedestrian Master Plan
The City of La Crosse’s Forward La Crosse is shifting focus to the Bicycle and Pedestrian Master Plan and is further encouraging public…