River Travel Media developed videos, a website, branding, and a logo for “Forward La Crosse,” an initiative aimed at gathering public input on city services. Forward La Crosse was designed as a platform to help the City of La Crosse Planning Department promote and engage the public in city planning efforts. The planning committee wanted to emphasize inclusivity, the integration of urban and natural elements of La Crosse, and forward momentum. The logo and brand were crafted through collaborative meetings to reflect these themes.

To date, the City’s Comprehensive Plan, Bicycle/Pedestrian Plan, and Zoning and Subdivision Code have all incorporated the Forward La Crosse brand, website, newsletters, and social media channels. The campaign has also included a comprehensive marketing plan, advertising buys, digital marketing, social media management, videography, creative content, and analytics.