La Crosse Local Relaunches with New Look, Features, and Community Focus

LA CROSSE, Wis. (May 1, 2024)—La Crosse Local, your go-to source for community events, arts, music, and things to do, has relaunched under new ownership with a new look and exciting features. Now, with a renewed commitment to connecting residents to the heart of the region, La Crosse Local builds upon its legacy of community engagement and promotion.

“La Crosse Local is all about celebrating the special qualities of our area,” said Andrea Roen, a La Crosse native and site director of La Crosse Local. “Having grown up in La Crosse, I’m thrilled to create a platform that fosters a strong sense of community, one connection at a time.”

With nearly a decade of connecting communities through Rochester Local and Twin Cities Mom, the relaunch of La Crosse Local brings a proven model to the La Crosse area.

“We envision La Crosse Local as a place for neighbors to connect, to discover what’s happening around them, and to feel that sense of pride in the place they call home,” said Becky Montpetit, owner of Rochester Local, Twin Cities Mom and owner of La Crosse Local. “We’re excited to see how it will grow and become a vital resource for the community.”

La Crosse Local offers a variety of features to serve the needs of residents, including:

Robust Event Calendar: Find the most exciting happenings in the La Crosse area, from festivals and concerts to community gatherings.
La Crosse Guides and Resources: Dive deeper into specific topics with curated guides and valuable resources to help you experience the best La Crosse offers.
Community Highlights: Sharing interviews reflecting the diverse backgrounds and experiences that shape La Crosse.

With this relaunch, we renew our commitment to the community. The team is dedicated to enriching life in La Crosse and helping residents discover its hidden gems. It invites everyone to celebrate all things local. Visit the website today at

About La Crosse Local
La Crosse Local is a locally-focused website that connects residents, visitors, and businesses to the heart of La Crosse, WI and the Coulee Region. Visit the website at 


Andrea Roen
La Crosse Local
[email protected]

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