Beginning in 2021, Reach Travel Media partnered with the Sparta Area Chamber of Commerce to develop and support the Trails to Trout Fishing Tournament marketing campaign. The initiative included brand photography, video production, logo design, digital advertising, sweepstakes, social media management, content creation, newsletters, public relations, and grant writing. By highlighting biking and trout fishing opportunities in Sparta, Wisconsin, the campaign targeted experiential travelers, cyclists, anglers, and families—driving increased awareness and visitation to the area.