Beginning in 2021, River Travel Media partnered with the Sparta Area Chamber of Commerce to develop and support the Trails to Trout Fishing Tournament marketing campaign. This included brand photography, video, logo design, digital advertising, sweepstakes, social media management, content creation, newsletters, public relations, and grant writing. The event, highlighting biking and trout fishing in Sparta, Wisconsin, aimed to attract experiential travelers, bicyclists, fishermen, and families, promoting increased visitation to the area.