River Travel Media created videos, a website, branding, and a logo for “Forward La Crosse” an initiative to gather public input on city services. Forward La Crosse was created as a platform through which the City of La Crosse Planning Department could promote and gain public participation in the City of La Crosse plans. The planning committee wished to focus on inclusivity, the urban and natural aspects of La Crosse, and momentum towards the future. A logo and brand were created through the meeting process that highlighted these aspects.

So far, the City’s 20-Year Comprehensive Plan and the Bicycle/Pedestrian Plan have used the Forward La Crosse brand, website, newsletters, and social media platforms. This campaign also included a promotional marketing plan, advertising buys, digital marketing, social media posting, videography, newsletters, creative content, and analytics.